In the early part of his career he was only spoken of for his acting, but as time has passed, he has become known for being humble and generous, and for having a kind personality—qualities that seem to resonate with people on a deep level. People were not aware of what kind of person he is due to in no small way his diligent work at being a private person. In the last 5 years or so, the fact that he is a phenomenal guy has come to the forefront due in large part because of social media.
Despite being a huge Hollywood star, Keanu is famously humble. He avoids the spotlight, rarely engages in self-promotion, and has been seen using public transport like any regular person. His low-key attitude, even in the face of enormous success, makes him relatable.